Super Mario Shows Nintendo How to Level Up at the Movies

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Super Mario Shows Nintendo How to Level Up at the Movies
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Heard on the Street: The success of “The Super Mario Bros. Movie” has demonstrated the value of Nintendo’s game franchises, but it needs to make better use of them to level up for investors

for an animated movie, surpassing Disney ’s “Frozen 2.” The latter eventually went on to rack up $1.5 billion in box-office revenues globally. And “The Super Mario Bros. Movie” will likely see another spike in box-office earnings when the film launches in its home country of Japan later in April.

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