Supercars inks $200m five year deal with Seven, Fox Sports, Kayo

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Supercars inks $200m five year deal with Seven, Fox Sports, Kayo
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The top category of Australian motorsport, Supercars, will be back on the Seven Network next season after the broadcaster agreed to a five-year deal worth $200 million | MickLynch_Age

The top category of Australian motorsport, Supercars, will be back on the Seven Network next season after the broadcaster agreed a five-year deal worth $200 million to televise the championship and its highlight event, the Bathurst 1000, on free-to-air TV through to 2025.

At a time when sports budgets are being slashed and rights fees are tumbling it is a feather in the cap of the Supercars organisation. Seven's boss, James Warburton, has intimate knowledge of the value and appeal of the product, having previously been the chief executive of Supercars.Under the agreement every practice, qualifying and race session of the championship will continue to be broadcast live and ad free on Foxtel, Fox Sports and Kayo, the streaming service.

“Our relationship with supercars dates back to 2015, and along with Formula One and MotoGP, has established Foxtel as the home of Australia’s premium motorsport experience while Kayo has opened up motorsport to a new audience.

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