Choice has found that supermarkets and manufacturers are reducing the sizes of their products while maintaining or increasing retail prices. This includes smaller packages of chocolates, cakes, and tarts from brands like Woolworths, Lindt, and Aldi, making it harder for consumers to afford the festive season.
Choice found supermarkets and manufacturers reducing items in size while maintaining or increasing their retail prices , a practice known as “shrinkflation”.Choice found supermarkets and manufacturers reducing items in size while maintaining or increasing their retail prices , a practice known as “shrinkflation”.
Choice also found Aldi had increased the price of its Kringle & Co iced Christmas cake from $2.29 to $2.39 for a single serving while reducing their size by 100g to 90g. Choice said Lindt’s Christmas Medley Bag had also shrunk in size – from 414g to 390g this year, but the price had remained the same at $36.
Choice’s Liam Kennedy welcomed the government’s promise to crack down on shrinkflation but said ideally retailers would use signage in stores to make it clear where products had reduced in size.Dr Andrew Hughes, a lecturer in marketing at the Australian National University, said customers were being taken advantage of and the government should mandate clearer unit pricing.
Shrinkflation Christmas Desserts Retail Prices Woolworths Lindt Aldi
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