Supermarkets confirm future of price freeze policies amid cost of living crisis

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Supermarkets confirm future of price freeze policies amid cost of living crisis
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Supermarket giant Coles has announced it will be extending its price freeze policy beyond January 31, as cost of living pressures continue to impact Aussies. MORE: 9News

Woolworths' policy has since expired, while Coles' was meant to end on January 31.Coles will extend it's 'Dropped and Locked' policy, which was originally slated to end of January 31.

However the latter this week back-flipped on the decision, announcing its "Dropped and Locked" policy will continue. "With cost of living pressures, customers know they can rely on these locked prices at Coles each time they go shopping to help plan and manage their budgets.""DROPPED&LOCKED will continue beyond 31 January when the first phase of the promotion was scheduled to end. Further details will be provided soon," they said.

"We know cost of living pressures are being felt by Australian families, and throughout 2023 we will continue to work hard to help them save each time they shop with us," they said in a statement supplied to 9news.com.au.

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