Surprising New Data Shows Comic Readers Are Leaving Superheroes Behind

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Surprising New Data Shows Comic Readers Are Leaving Superheroes Behind
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New data shows that superheroes are being outsold in comic books and graphic novels

gathers market data on the North American comics industry, tracking sales of periodicals, trade books and download-to-own digital comics.

ICv2 has estimated the total value of this market at $1.095 billion in the US and Canada in 2018, up modestly from 2017’s $1.015 billion.Typically, increases in the overall market are driven by the comic industry’s two largest companies, Marvel , and DC , which both publish corporate-owned superhero comics almost exclusively and together account for about 80% of all comics sold through the direct market.

US Comic and Graphic Novel share by Category, YTD 9/21/19, shared by NPD Group/Bookscan at ICv2 Conference, October 7, 2019.That trend away from capes and cowls is also starting to be reflected even within the more insular comic store market with the arrival of a more diverse audience with different tastes.

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