New VIP+ Analysis: The fall in value for cryptocurrencies sees consumers split on whether they can recover their valuation to 2021 levels
The term, used to reference the huge drops in valuation for the likes of Bitcoin and Ethereum that have occurred in 2022, is actually the second crypto crash to have occurred since 2018 — the prior one lasting from January 2018 to December 2020.surveyed American consumers to see their awareness of the term crypto winter. Around a third of those 15-29 had heard of it, with a similar proportion of 30-44s. Awareness steeply leveled off among older consumers.
One thing all age groups can agree on is whether crypto is a safe investment. Under 1 in 10 of all four demographic groups looked at in the “Demographic Divide” rated cryptocurrencies as not risky — a very low proportion.