DALLAS—In what is being hailed as its single most ambitious messaging campaign to date, the Susan G. Komen foundation announced Thursday it had launched its first deep space probe, part of an effort to bring increased breast cancer awareness to the farthest reaches of the galaxy.
Shortly after the morning liftoff, Komen officials told reporters they expect the vessel, which they have christened the, to promote regular screenings and education initiatives across the entire 120,000-light-year span of the Milky Way.The organization confirmed it had raised $1.3 billion to build the probe, approximately one quarter of which went toward painting the spacecraft pink, adding specialized pink fixtures to its interior, and outfitting its hull with glowing pink lights.
The probe, which is propelled by its twin “Pink Power” ion thrusters, is said to travel at a relative velocity of 24 kilometers per second and is projected to reach the edge of the heliosphere by approximately 2039, at which point it will become the first human-made object to broadcast inspirational survivor stories and common early breast cancer warning signs into interstellar space.
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