YouTube CEO Susan Wojcicki spent the year trying to traverse an almost impossible tightrope.
YouTube will launch a separate website for children after it was criticized and investigated for showing inappropriate videos to kids on its main site.
The rationale was clear to some at YouTube, one person involved in the project recalled. Hand-picking videos, even for kids, made YouTube look too much like a media company, not a neutral platform. A YouTube spokeswoman denied the idea was turned down because it put the company in charge of programming, but she declined to comment further on the decision.
“What is the mission of this company? People don’t even know,” said Claire Stapleton, a former YouTube marketing manager who left this year afterover employee protests. “YouTube is so ill-equipped to manage these massive challenges.”
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