The bikini and swimsuit retailer has been in operation since 1975, and runs 44 stores in Australia under both the Seafolly and Sunburn brands, with a further 12 overseas.
Major Australian swimwear brand Seafolly has become the latest retail victim of the coronavirus pandemic, with the company appointing voluntary administrators on Monday afternoon.
Swimwear giant Seafolly, which operates 44 Australian stores, has collapsed and is looking for a buyer. Seafolly has been placed in the hands of KordaMentha administrators Scott Langdon and Rahul Goyal, who will continue to trade the business while looking for a buyer."Given the quality of the brand and its reputation, there will inevitably be a high level of interest in purchasing the business", Mr Langdon said."All Seafolly gift cards and the popular Beach Club Rewards points will continue to be redeemable at all Seafolly stores.
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