Sydney Carlson on social media, style, and how Miley Cyrus changed her life:
Sydney Carlson is undeniably cool. From her colorfully curated Instagram feed to her YouTube videos that make you feel like you're part of the party, she's made herself a must-follow. She's also funny as hell—a total breath of fresh air—which I learned when I sat down with the 22-year-old influencer and co-founder of the Instagram-famous Wildflower Cases to discuss all things life in the world of social media and how a bathroom run-in with Miley Cyrus changed everything.
My dad has a background in graphic design and marketing, so he told Miley we'll have a website by tonight. And we gave her all the cases we had off our phones; we were just like,"Take them! They're yours." My dad stayed up that night and made a website. On our way home from dinner, we got a notification that Miley tweeted a photo of the phone case. We didn't ask her to do anything. She just like tweeted it, posted it, and was like,"Thank you so much—I love this case.
Mainly all of the collaborations we've done have been with a friend of ours that just happens to be a YouTuber. A lot of my friends now, I've met through social media, through Instagram. That's who I think of first to do a case with—one of my friends who happens to be a YouTuber, Instagram, whatever. It's just, like, super-easy and fun to work with my friends.They send over all their inspo, what they want it to look like, how they want it to be.
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