Former NBA star Andrew Bogut helped establish a Christmas Day tradition in Australia two years ago, persuading Sydneysiders to ditch the prawns and presents for an NBL game at Sydney Olympic Park. The Sydney Kings are hosting their third consecutive Christmas Day game against the Illawarra Hawks, aiming to break viewership records. Bogut believes the NBL's unique Christmas Day offering attracts casual sports fans seeking an alternative to traditional holiday programming.
Two years ago, former NBA star and Sydney Kings co-owner Andrew Bogut helped usher in a new Christmas Day tradition.
Bogut believes the Kings’ third festive showdown, against the Illawarra Hawks, at a later time of 8.30 pm, could be the best yet. “So some of these smaller NBL teams don’t want to do it because they’re going to come out at a loss, even if they probably sell out, we didn’t really care about that.Getty Images
“The first year was decent, last year was even better, and hopefully this year’s even better ,” Bogut said. “This year is a type of time slot for us just because of TV, it’s going to be interesting to see how much of a crowd we draw just because it’s a late game. NBL chief executive Dave Stevenson is confident that the slightly later time slot in Sydney will enhance broadcast numbers but not at the cost of fans’ ability to get to the game.
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