The collaboration comes after the brand’s strappy one-piece racked up a 500-person waitlist when Sweeney wore it in an episode of “Euphoria.”
The “Euphoria” star is teaming up with celebrity-loved label
on a swimwear collection inspired by Italian summer romance, a line the brand billed in a press release as its “sexiest ever.”“I grew up on the water, always running around in a bikini,” Sweeney of why she decided to dive into swimwear, adding that she “wanted to create something that truly felt like me.”in the 24 hours after Sweeney wore it in an episode of the HBO show.
And while the strappy style may not have helped her character, Cassie, woo Jacob Elordi’s Nate, it did catch the eye of Frankies Bikinis founder and creative director Francesca Aiello. The campaign was photographed in Rome, a city Sweeney told Elle “really captured and invoked the feelings behind the collection.”“I immediately envisioned a collaboration for Sydney to create pieces that truly embody her gorgeous femininity, her bombshell romantic aura, not to mention her numerous talents,” she said in a press release of the actress, who’s also no stranger to
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