Synthetic Biology Gets The Gucci Treatment

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Synthetic Biology Gets The Gucci Treatment
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What if microbes could transform the pollution and stench of industrial waste into luxurious, sustainable fragrance?

Climate change is already having “widespread adverse impacts” that will only continue to intensify if we don’t rapidly slash greenhouse gas emissions to net zero.

Already running three large facilities, and with demonstration sites and more set to open this year, LanzaTech works with global partners to produce carbon-captured ethanol on an industrial scale. Coty and Gucci’s perfume is a recent addition to a large portfolio of applications. Hot on the trail was H&M, who just brought out aIt’s a timely intervention, considering the fashion industry contributes a hugeLanzaTech’s ethanol, produced using a closed loop continuous process that recycles water, also offsets the water that would normally be used in its traditional manufacture for use in perfumes.

“I believe sustainable aviation fuel is a key lever for lowering the carbon footprint of air travel,” says Holmgren. “SAF can be used with existing commercial planes, so this drop-in does not require an entire system redesign in order to reduce air travel’s climate impact.” The company’s template can be adapted to various types of carbon waste. Whatever the feedstock - be it industrial waste or biomass - the same bioreactor can be used, right at the source.

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