SZA Is Making a ‘Kill’-ing on Pop Radio, Drawing Praise for Her ‘Creativity and Storytelling’

.SZA's 'Kill Bill' and 'Nobody Gets Me' are climbing the PopAirplay chart.

came out this December, we immediately heard from pop programmers saying they wanted to play ‘Nobody Gets Me,’” says RCA head of promotion Keith Rothschild. “Heading into the holidays, most stations went into year-end countdowns [and paused on adding new music]. During that time, ‘Kill Bill’ became a streaming monster. On Jan.

“The data speaks loudly,” says Erik Bradley, assistant program director/music director at Audacy-owned Pop Airplay panelist WBBM Chicago. “Our core loves this album and these two singles feel like they’re strongly leading the way. They’re mainstream radio-friendly. It’s really hard to design a plan to have dual singles, but in this instance, the data demanded it, and that creates a no-brainer decision to have both songs simultaneously in regular rotation.

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