Taboola and Outbrain are merging into a $2 billion company to better compete with Facebook:
Share to linkedinJoshua Sammer/Getty Images for Taboola
“We were probably getting drinks every few months,” says Singolda, who will stay on board as the combined company’s CEO. “And it’s almost romantic. Two companies. We always had the same meeting and catching up about our lives and talking about our industry and saying how amazing it would be if we were one and ever do it. I feel like sometimes these things need time.”
As a part of the deal, Outbrain cofounder and co-CEO Yaron Galai and co-CEO Ori Lahav will stay onboard in an advisory role during the integration. In a statement, Galai said he is “confident that together, we will be able to further our mission, which we call our Lighthouse, of bringing the best, most trustworthy content discovery capabilities to users around the world.”
Whether or not the combined scale of Taboola and Outbrain is enough to win over advertisers that are often glued to Facebook and Google is yet to be seen. Both companies say they reach more than 1 billion people a month. But even as a $2 billion company, it’s only a fraction of the size of either Google or Facebook, which make multiple times more than that in revenue every quarter.
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