The Taco Lover's Pass is here to stay. Tuesday, Taco Bell announced that after a successful [...]
✖ The Taco Lover's Pass is here to stay. Tuesday, Taco Bell announced that after a successful one-month trial run, the beloved fast-food chain is now opting to make the monthly taco subscription service a permanent offering. According to the company, fans that subscribed to the pass visited the restaurant three times as many times throughout the month as those who didn't have a subscription.
16-percent of those who subscribed to the service initially opted to renew for a second month. Though exact numbers weren't provided by Taco Bell, that alone was enough to make the pass a permanent item through to Taco Bell app. Furthermore, Taco Bell said those on the West Coast accounted for a total of one-third of all Taco Lover's Pass sign-ups.
"There's no better way to kick off 2022, especially Taco Bell's 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value," Taco Bell chief digital officer Zipporah Allen said in a press release first announcing the deal."Tacos are in our DNA, and we're thrilled to offer our most ordered menu item through the Taco Lover's Pass.
0commentsFor a fee of $10 per month, subscribers to the pass can redeem one taco per day throughout the month. In total, seven different options are available for the redeemable tacos including Crunchy Tacos, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potatoo Soft Taco, Doritos Locos Tacos, or the Doritos Locos Tacos Supreme.
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