Frank Siragusa was not happy that the Mexican Pizza he paid $5.49 for at a Taco Bell in New York City last September appeared to contain only half as much beef and bean filling as the photo in the chain's advertising. So he sued.
In a proposed class action filed on Monday in Brooklyn federal court, Siragusa accused Taco Bell of deceiving consumers by falsely advertising its Mexican Pizza, Veggie Mexican Pizza, Crunchwrap Supreme, Grande Crunchwrap and Vegan Crunchwrap as containing "at least double" their actual content.
Siragusa, of Ridgewood, New York, included photos showing food bursting with beef, cheese and bright red and green vegetables, juxtaposed with "actual" photos of smaller, less vibrant food that other customers posted online. Taco Bell ads are "unfair and financially damaging to consumers," and "especially concerning now that inflation, food, and meat prices are very high and many consumers, especially lower income consumers, are struggling financially," the complaint said.
The lawsuit seeks at least $5 million for Taco Bell customers who bought the five items in New York state in the last three years. He is not alleging that the items contain less content than Taco Bell
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