Taco Bell has won its fight over the 'Taco Tuesday' trademark in all 50 states now that lone holdout — a restaurant in New Jersey — has 'parted ways' with the term.
The chain's months-long efforts to cancel usage of the trademark ended Tuesday, with Taco Bell saying that its 'ambitious goal has been met' after Gregory's Restaurant and Bar in Somers Point, New Jersey, forfeited its trademark this week after more than four decades of owning it. Taco Bell didn't reveal if a financial settlement was involved.
He told CNN that Gregory's legal fees would've been 'extreme burden to bear for any small business,' estimating it to be at least $100,000.'In this case, the writing was on the wall,' Gerben said. 'The chances that the Gregory's could have successfully defended the cancellation action against the 'Taco Tuesday' mark were extremely low. Therefore, I am not surprised that the Gregory's waived the white flag and surrendered its trademark registration.
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