The experiment: A massive Cheez-It, which is 16 times the standard size, serves as the base for Taco Bell's new 'Big Cheez-It Tostada.'
Taco Bell is testing a new menu item with a beloved snack food. The fast-food chain hopes the creation can replicate the success of its Doritos shells.
The second item Taco Bell is testing is a"Big Cheez-It Crunchwrap Supreme," which replaces the internal tostada shell, with the giant Cheez-It for $4.29. It's packed with the usual ingredients, including ground beef, nacho cheese sauce, lettuce, tomatoes and sour cream.— Taco Bell June 28, 2022 Both are available only in one restaurant, located in Irvine, California, for the next two weeks.
Partnering with a well-known snack could also help boost sales. Its Doritos taco shells quickly became a fast food icon shortly after its 2012 debut and sold over 500 million of them within about a year of its launch.
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