Are tacos the new Netflix?
In about 20 participating restaurants across Tucson, Arizona, customers can pay between $5 to $10 per month for a Taco Lover's Pass, which gives subscribers one taco a day for 30 days. The app-based program is currently active until November 24.A variety of tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy tacos and its Doritos tacos.
99 monthly program that lets customers get a free hot or iced cup of coffee every day. Burger King had a similar coffee subscription but has since scrapped it. Taco Bell likely hopes the trial turns casual customers into regular customers and increase enrollment in its year-old loyalty program. The idea is to lure people in with a free taco and hope they add more to their order and increase the amount they spend at the restaurant.
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