The brand’s new director of eyewear explains his vision
Tag Heuer has announced an eyewear collection ‘inspired by the human body’.The new line features five styles across eight styles in both sunglasses, sportswear and optical categories, with an emphasis on technical materials and lightweight, athletic designs. The launch comes as a surprise from the Swiss watchmaker, has been four years in development and sees it enter the high-end eyewear segment in partnership with LVMH eyewear expert Thélios.
The range launches today, and has been developed in Swiss, French, Germany and Italian factories.“We did not want to use disposable plastic,” Montagner says. “We started with recycled graphite, Dyneema, which is 15 times stronger than steel but incredibly light and used in things like kitesurfing and yachting. We have also worked with 3D-printed titanium, introducing a completely new technology of thin moulding.
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