Target CEO Brian Cornell suggested that the backlash the retail giant faced back in May over its LGBTQ Pride displays was the first time some team members claimed it was “not safe” at work.
Target CEO Brian Cornell says employees felt 'not safe' during protests over the US retailer's Pride Month displays
“This is my 10th holiday season at Target. You and I have been talking almost every quarter during those ten years. We’ve seen natural disasters. We’ve seen the impact of COVID leading up to the pandemic, some of the violence that took place after George Floyd’s murder. But I would tell you what I saw back in May is the first time since I’ve been in this job where I had store team members saying it’s not safe to come to work,” Cornell said.
Target rolled out its annual Pride Month displays in May and faced greater scrutiny after customers found “tuck-friendly” women’s swimsuits for transgender people as well as items marketed towards children and infants. After images went viral, Target stores quickly began removing Pride displays and placing them in less prominent areas.
Cornell defended the move despite facing a new backlash from several LGBTQ organizations for allegedly caving in to “extremists.”“But it was a difficult time. But in the environment we said, look, let’s focus on de-escalating the issue, taking care of our team, celebrating the moment, and take the learning as we go forward. And we talked during our recent earnings call. We’ll manage these moments very differently.
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