JPMorgan downgraded Target stock to 'neutral' from 'overweight' on Thursday in another troubling sign for the retailer as shares are on pace for the longest losing streak in 23 years.
This comes as the retailer struggles with the backlash from its Pride merchandising marketing campaign, which offered items that included female-style swimsuits that have the option to "tuck" male genitalia.
Other products were labeled as "Thoughtfully fit on multiple body types and gender expressions," a "Gender Fluid" mug and a variety of adult clothing with slogans such as "Super Queer" among other items. Fox News Digital previously reported, the retailer saw backlash in certain stores, prompting it to remove some merchandise.
"For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month," the spokesperson told Fox News Digital. "Since introducing this year’s collection, we've experienced threats impacting our team members’ sense of safety and wellbeing while at work.
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