Tasting: 2 of Beam's new Hardin's Creek bourbons (Jacob's Well, Colonel James B. Beam) -- A new expression of Beam's classic bourbons, highlighting the difference age makes. whiskey bourbon JimBeam
This is the aforementioned 2 year old bourbon, or as the company describes it: “In making this whiskey, Freddie Noe was inspired by the style of bourbon the Colonel was making on day 121: low distillation proof for a fuller flavor, guaranteeing the rich complexity of the young whiskey stays intact.”
Or in other words, this whiskey is a bit of an experiment in a technique that is increasingly popular with smaller distilleries that are less concerned with efficiency, which is a lower distillation proof. A lower distillation proof is thought to leave more volatile flavor compounds in the distillate, but it simultaneously means that you’re producing less spirit in each batch.
Still, with that said … asking $80 for any two-year bourbon, even an overproof one, is always going to be a difficult sell, and that’s only more true if the company behind it is Beam, because they produce so many other bourbons that are very good values. Case in point: The MSRP of the excellent Knob Creek 12 Year is merely $60.
All in all, this is a sweet but enjoyable dram, but it’s a hard sell at this price point, even as part of a new experimental series. Beam may have overthought the concept here, rather than viewing it from the sightline of one of their average customers—it would be hard to purchase a bottle of this without wanting to spend that $80 on an exceptional and well-aged bottle from the same distillery.
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