'Taylor Swift Effect' boosts ticket sales for upcoming Chiefs-Jets game

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'Taylor Swift Effect' boosts ticket sales for upcoming Chiefs-Jets game
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Fans don't yet know if Taylor Swift will watch Travis Kelce play the Jets on Oct. 1 – but they're apparently scooping up tickets, just in case.

at the Chiefs game on Sept. 24, is affecting tickets to the team's upcoming game against the Jets at Met Life Stadium on Oct 1.

Donna Kelce and Taylor Swift are seen during the first half of a game between the Chicago Bears and the Kansas City Chiefs at GEHA Field at Arrowhead Stadium on Sept. 24, 2023 in Kansas City, Missouri.StubHub, a ticket resale platform, saw a 175% jump in Chiefs-Jets ticket sales three days after Swift's appearance at the Sept. 24 Chiefs game, a representative for the company told CBS News. Nearly 20% of tickets for the Oct. 1 game were sold the night of Swift's appearance.

Average ticket prices started at $168 on Sunday, jumped to $212 on Monday and continued to slowly increase. On Wednesday, tickets to the game were up an average $245. Not only that, traffic for the Chiefs-Jets game page on Vivid Seats increased 173% and traffic to the Chiefs page on the site increased 126%.

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