Sales of Taylor Swift ’s first album to hit streaming services and retail outlets simultaneously fell short of the pop singer’s last four albums
Even counting streaming activity, adjusted to make it comparable to album sales, “Lover” generated less consumption than Ms. Swift’s earlier albums in their first week after release.
Even so, the album landed the biggest sales week of the year and sold more copies than any album since the pop star’s previous release, 2017’s “Reputation.” But at about 679,000...
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