Grammar pedants have been swift to judge, but pop often plays loose with punctuation.
Seldom has a squiggle caused such a fuss, or more a squiggle’s absence. Three weeks back, this masthead’s own “word-herder” Joanne AndersonThen again, if the department is studying tortured poets, just as a sales department focuses on sales, no apostrophe is necessary. The telltale clue will likely lie in the lyrics when the album arrives.
Small beer, I know, yet Swift’s LP, and Anderson’s op-ed, did expose the passion we place in this marker of possession (such asCynics may suspect this whole “sic” trick as a ploy to plug the new record, but I hardly think a billionaire troubadour needs to be so crafty. Besides, songs have long traded in grammatical peccadilloes. If Mick Jagger can’t get no satisfaction, then logically he’s sated.
Clearly the jukebox plays by alternative rules, smitten by sensational spelling, as the marketing trend is known. Krispy Kreme doughnuts, say, may well slump should they heed the dictionary, just as Froot Loops and Weet-Bix are cereal offenders. For every tin of Whiskas, there’s Dolly Parton’sBringing us to Custard, and the 2020 email I received from the Brisbane band’s lead singer Dave McCormack, alias the voice of Bandit Heeler from. Dave was suffering insomnia, thanks to a grammar pickle.
The Custard plea proves how much artists care, as does Taylor Swift, with or without her poetic licence. Maybe in our tall-poppy tradition, we hold the megastar to higher standards, ignoring Olivia Rodrigo’s 2021 hit, which even my computer’s autocorrect found tough to pass. And where was the rumpus over that misplaced apostrophe in Skyhooks’ albumBecause, quick! Now may be the time to resolve these hypocrisies, as the clock ticks.
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