Unparalleled enthusiasm helped propel “Taylor Swift: The Eras Tour” to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.
Taylor Swift arrives at the world premiere of the concert film "Taylor Swift: The Eras Tour" on Wednesday, Oct. 11, 2023, at AMC The Grove 14 in Los Angeles. Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country.
“This is a phenomenal number,” said Paul Dergarabedian, the senior media analyst for Comscore. “To have a blockbuster style opening weekend for a concert film is unprecedented.” It led to some hyperbolic projections going into the weekend, with some analysts predicting that “The Eras Tour” could make over $125 million. Dergarabedian said it’s common for outsized expectations to be attached to massive brands like Swift. There’s also no precedent for something like “The Eras Tour” and a celebrity of Swift’s stature.and audiences, who gave it an A+ CinemaScore, a metric that typically signals a film will continue to do well after its first weekend.
The stadium tour, which continues internationally, famously crashed Ticketmaster’s site and re-sale prices became astronomical. Pollstar projects that it will earn some $1.4 billion. The concert film offered fans both better seats and a much more affordable way to see the show for the first or fifth time. Prices are higher than the national average, at $19.89, which references her birth year and 2014 album, and ran closer to $29 a pop for premium large format screens like IMAX.
“This year has been marked by unprecedented experiences for movie lovers in theaters across this nation,” O’Leary continued in a statement. “The ‘Eras Tour’ debut proves, yet again, that fans are eager to share other experiences in a communal way, with theater owners working creatively to build memorable moments in their cinemas.”
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