This may be one small step towards solving overconsumption.
it will be offering 12 unisex digital items for free from brands including Ksenia Schnaider, ZNY, AV Vattev, Florentina Leitner and Ttswtrs.
For those who are always searching to produce fresh fashion content, digital clothing is an eco-friendly option. The dressing method involves no textile waste, so users can buy a trendy item and wear it once without contributing to landfill disposal. Plus, it’s more affordable than physical clothing, and makes attaining luxury items more accessible.
, without the environmental waste. It also breaks down traditional barriers of size exclusivity in luxury fashion, as digital clothing can fit any body size.While digital fashion has been around for years — most commonly used in video games like, which involved dressing and buying virtual clothes for digital avatars — there seems to be a growing market for digital fashion in the physical world. Takethat has been increasingly embraced by notable figures in the industry.
“Cyber fashion is a logical extension to the current fashion industry,” Yashin says. “Digital clothing will never become bigger and more powerful than physical clothing as they simply don’t have any practical use. However, it can open up completely new opportunities for interacting with brands [and] reduce physical consumption while delivering almost the same emotional feelings of shopping and keep people involved in the fashion game.
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