GGWP, whose name derives from the common term 'Good Game, Well Played,' has raised $12 million in seed funding led by Bitkraft Ventures.
“There’s a lot of research that shows bad behavior is bad for business,” said Fong, a former pro-gamer who serves as CEO of GGWP, in a statement. “22 percent of players have quit playing a game due to toxicity. With GGWP, we are modernizing game moderation. With the ability to respond at scale, we can dramatically improve game experiences, and in turn improve game businesses.”
The platform, which developers can use and integrate into their games, contains a report management system to provide context around certain incidents and assess their severity, and display historical player data, reputation scores and credibility ratings. “GGWP has an effective and easy to use platform powered by incredibly sophisticated technology,” Jens Hilger of BITKRAFT Ventures, said in a statement. “The games industry desperately needs GGWP’s AI based moderation, and if you consider the fact that we all increasingly live online, social media and other online spaces will need solutions for toxicity in our digital societies.”
The company is based in California’s Bay Area, and includes Ling Xiao serving as chief product officer in its leadership team.
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