'A seminal moment in Netflix history began in a recording studio by the North Sea,' Sarandos recalled in a blog post on Sunday that celebrated 10 years of storytelling on the streamer.
Sarandos went on to remember that in their business meeting, Van Zandt was “a much better actor and musician than he was a salesman,” explaining that Van Zandt would “humbly describe the show as ‘different, odd, quirky, sometimes it’s in English and sometimes it has subtitles…’ almost like he was trying to talk me out of it.” Yet Sarandos had already watched the episodes and loved the show. A deal was made.
“The meeting was great, and Stevie loved every idea, except one,” recalled Sarandos. “When I told him that we would not be showing the episodes one per week, we would deliver the entire season all at once. That stopped him in his tracks.” He added that Van Zandt’s concern was that someone could watch a year of one’s work all in one night. “That sounds a little weird,” he recalled Van Zandt saying. “‘It’s not weird,’ I told him. It’s just like working on an album.’ He laughed and agreed.”debuted on Netflix on Feb. 6, 2012, after first airing on Norwegian broadcast television. “This was the first time we streamed a show across multiple countries and languages … and it worked,” recalled Sarandos.
He went on to call the series “an unorthodox choice” for Netflix’s first show. “But it worked because it was a deeply local story that we could share with the world. The jokes and references worked locally and the more universal themes of the shows traveled perfectly.” Sarandos identified a number of other notable Netflix shows that have come from other countries in the years since, from Korea’s
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