“It’s truly just a worm renaissance living in 2019.”
She first encountered worm on a string when she was 10, and fell in love all over again after finding them on Amazon recently.
“I’m not entirely sure why they got so popular so quickly again! They’re just a cute, colorful friend with googly eyes. Who wouldn’t want that?” she told BuzzFeed News.She even has a friend who buys them in bulk and hands them out. Her earring business started as just a silly idea, but she sold seven pairs pretty quickly. After her TikToks blew up too, she made the Etsy page and made six more sales on her first day.On TikTok, worm szn is in full swing.
The beauty of worm on a string is that there’s nothing more to it. It’s a worm, it’s fuzzy, it has a string, you can do little tricks with it. Worm on a string will never ask anything of you, never subtweet you, never try to sell you laxative lollipops on Instagram. Worm on a string is cheap, cheerful, and doesn’t require a plug into anything.Lauren Strapagiel is a reporter for BuzzFeed News and is based in Toronto, Canada.
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