TelevisaUnivision CEO Wade Davis explained the key differences he sees in the strategy used for the company’s ViX streaming platform, which currently consists of a free, ad-supported tier and…
During the TelevisaUnivision earnings call, Davis referenced “a lot of focus over the last couple of days as Netflix has announced they’re likely to introduce ads to their services,” noting that, “Netflix potentially doing that and the existing premium services that have some level of ad-support to them are very different than how we think about it.”
Davis hopes this plan will help ViX not just acquire new subscribers, but avoid losing existing ones permanently. “When people churn out rapidly from the general market subscription packages and go back out into the wild, it’s hard for those people to get reactivated by those subscription services,” Davis said.
Per the privately owned company, in the “pro forma” results, ad sales were up 12% in Q1 at $569 million versus $508 million. U.S. advertising revenue rose 14.3%, and in Mexico ad sales were up 7.3%. For the full year, Univision ad sales were up 22%, per TelevisaUnivision.Overall, TelevisaUnivision total revenue for the quarter increased 12.2% over 2021’s Q1, when it was still two separate companies, in the “pro forma” calculations.
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