New data appear to imply that Twitter may be underestimating the number of active accounts posting spam content to the platform.
New data released by the social media analytics company GlobalData appear to imply that Twitter may be underestimating the number of active accounts posting spam content to the platform. If determined to be an accurate analysis, it could affect the validity of Musk's claim that the social platform is undercounting its fake accounts.
GlobalData collected data from 20,976 accounts over an extended period to determine if there were any patterns of spam activities. It then ran all of those accounts through various parameters to determine if they were spam accounts. Parameters included whether an account was verified by Twitter, if a tweet originated from a third-party app, the frequency of posts, and the number of posts with links or hashtags. This led researchers to believe that 10.9% of accounts could be considered"spam.
The social media analytics firm is not the first to claim that Twitter's spam bot problem may be greater than it has estimated in the past. A joint analysis by SparkToro and Followerwonk found that 19.42% of active accounts are either fake or bots. The analysis also found that 70% of Musk's followers were likely to be fake or spam accounts and that 1 in 4 active followers are likely to be fake.
Agrawal's words did little to convince Musk that he was wrong. The billionaire filed an SEC filing on Monday threatening to terminate his deal if the company did not provide him with the company's data regarding spam bots. If Musk attempted to end the deal, it would likely lead to either a long lawsuit with Twitter or a $1 billion fee.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Elon Musk is Threatening to Walk Away From His $44 Billion Twitter DealExperts have said the billionaire can’t unilaterally place the deal on hold, although that hasn’t stopped him from acting as though he can.
Read more »
Musk threatens to walk away from Twitter dealElon Musk is threatening to end his $44 billion agreement to buy Twitter, accusing the company of refusing to give him information about its spam bot accounts.
Read more »
Elon Musk threatens to end $44 billion Twitter deal over spam bot accountsLawyers for the Tesla and SpaceX CEO made the threat in a letter to Twitter dated Monday that the social platform included in a filing with the Securities and Exchange Commission.
Read more »
Musk says Twitter has committed a 'material breach' of merger deal by not providing bot dataMusk says Twitter must provide him more data.
Read more »
Texas AG investigates 'fake' Twitter accounts as Musk threatens to ax dealPaxton's office said in a Monday release that an investigation had been launched into 'whether Twitter's reporting on real versus fake users is 'false, misleading, or deceptive'' under Texas law.
Read more »
Bay Area corporate law expert analyzes Musk threat to end Twitter buyoutElon Musk's attorneys said he might walk away from the deal to buy Twitter, due to a dispute with the company over the number fake accounts.
Read more »