Tennis legend Billie Jean King hungers for more growth in women’s sports

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Tennis legend Billie Jean King hungers for more growth in women’s sports
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To Billie Jean King, it doesn’t really feel like it’s been 50 years since she spearheaded the charge for equal prize money for women’s tennis players and, in turn, changed the landscape of the spor…

To Billie Jean King, it doesn’t really feel like it’s been 50 years since she spearheaded the charge for equal prize money for women’s tennis players and, in turn, changed the landscape of the sport forever.Approximately 4 million people picked up tennis during the coronavirus pandemic, and one of the most decorated players of all time returned to it.

The next step, according to King, will be to secure more investments — enthusiastic investments, she specified — in women’s sports. BJK Enterprises is part owner in Angel City FC, a National Women’s Soccer League team, as well as part owner of Major League Baseball’s Dodgers. King believes it’s very important that women be involved in ownership across the sports world. BJK Enterprises also is involved with the WNBA’s Los Angeles Sparks.The U.S. women’s national hockey team’s Kendall Coyne Schofield also approached King for help to start a women’s ice hockey league.

As the qualifying rounds of the U.S. Open trudge on, King couldn’t help but glow when she spoke about some of the top players in the tournament, such as Americans Coco Gauff and Jessica Pegula.

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