All is not well between Twitch and its streamers, especially after this weird exchange.
Tensions between Twitch and its biggest streamers reached a new high last week when the platform announced, then, new restrictions on how ads are embedded in streams. The planned changes would've prohibited streamers from using"burned-in" video ads that circumvent Twitch's ad network, as well as limiting on-screen logos to just 3% of the total screen space.
It was around this time that Twitch creative and editorial director Seth Hendrix, who up to this point had chimed in with minor comments like"..." and"lol" in Heller's chat, spoke up to push back against Heller's diagnosis.Heller said he'd love to talk with Twitch, but also recalled past experiences working with Twitch to brainstorm solutions or features that'd eventually get"shot down by executives.
"No one is saying you're wrong about anything. Just you have so many assumptions that are so way off," Hendrix replied."Anyways, I love you guys over at Twitch. No hate over here, but we're all frustrated. And honestly, coming into a stream and saying 'sorry man, you're wrong' doesn't fix anything.
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