A consumer group says the UK's largest grocery chain's lack of clear pricing on the vast majority of its food and drink promotions could be breaking the law.
A consumer group has reported Tesco to the competition regulator as officials continue their inquiry into whether the grocery sector is ripping off shoppers.
It said that Tesco's decision not to display unit pricing on its Clubcard offers could be a"misleading practice" under the Consumer Protection From Unfair Trading Regulations 2008 .A statement added:"Under the CPRs, retailers must also avoid 'unfair commercial practices'. The supermarket sector has denied fuelling so-called"greedflation" - while early work by Sky News on the issue suggested there was little evidence of profiteering during the first quarter of the year.
The government is desperate to bring food inflation down as it works towards a voter pledge to halve the overall rate of inflation this year., while bringing pressure on the wider food industry to act.
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