Shares in the supermarket giant are up by a fifth so far this year despite the difficult backdrop for the grocery industry.
Tesco’s pricing and efforts to stop customers switching to discount rivals will be in the spotlight again as the supermarket giant updates shareholders next week.
The firm will shed light on its financial performance over the six months to August in an update on Wednesday. Tesco has invested heavily in its pricing to retain and grow its customer base, as well as continued commitment to its Aldi Price Match campaign. “Expanding the Aldi price match promotion has also been paying off, enabling Tesco to retain shoppers’ loyalty and discourage them from going elsewhere and investors will want to see this trend continuing.”
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