Automobile buyer loyalty has somewhat gone out the window lately with inventory shortages, but here's where they remained most faithful.
Ford has enjoyed the highest owner loyalty in the automotive industry for 12 consecutive years — no more. Tesla TSLA has stolen the owner loyalty crown.
“Industry-wide... Ford has enjoyed the highest owner loyalty in the automotive industry for 12 consecutive years — no more. Tesla TSLA has stolen the owner loyalty crown. “Industry-wide inventory shortages prompted many consumers to shop other brands if their previously chosen brand had insufficient stock. From pre-pandemic 2019, overall industry average loyalty has decreased from 54.6% to 50.2% in 2022,” study authors explain.
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