Tesla cuts vehicle prices in bid to boost flagging demand

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Tesla cuts vehicle prices in bid to boost flagging demand
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Here's why Tesla slashed prices dramatically today on several versions of its electric vehicles.

FILE - A Tesla sedan gets a charge at a Tesla Supercharging station in Cranberry, Pa, Wednesday, Nov. 16, 2022. With its sales slowing and its stock price tumbling, Tesla Inc. slashed prices dramatically Friday on several versions of its electric vehicles, making some of its models eligible for a new federal tax credit that could help spur buyer interest.DETROIT — With its sales slowing and its stock price tumbling, Tesla Inc.

Far from pleasing investors, the sharp price cuts sent Tesla shares down nearly 3% in midday trading Friday. Since the start of last year, the stock has plummeted more than 65%. Many investors fear that Tesla's sales slowdown will persist and have grown concerned about the erratic behavior of CEO Elon Musk and the distractions caused by his $44 billion purchase of Twitter.

Itay Michaeli, an industry analyst at Citi, wrote in a note to investors that Tesla appears to be prioritizing sales volume over price — a strategy that could squeeze its profit margins, at least in the near term.In the meantime, Tesla faces the threat of intensifying competition from other automakers in the United States and globally for years to come. Last year in the United States, total EV sales soared nearly 65% from 2021. Automakers sold 47 electric vehicle models; only four were Teslas.

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