Tesla has reversed course, and will not close all of its retail locations
chief Elon Musk. He has an idea, something he has decided, or something he wants to Tweet, and off it goes. He doesn’t always think it through, nor does he check with his staff who have to enact whatever he had decided.
The focus on store closing has been to trim costs. But apparently some Tesla staffers have shown Musk how most of the stores more than pay for themselves, and that without stores the company will lose more in sales and profit than it would pick up by getting out of leases and firing staff. All Tesla sales worldwide will still be done online, the company said, in that potential Tesla owners coming in to stores will simply be shown how to order a Tesla on their phone in a few minutes. Cars will still be available for test drives at stores at the potential Tesla owner’s request. And stores will also carry a small number of cars in inventory for customers who wish to drive away with a Tesla immediately.
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