Unlike most automakers, Tesla relies heavily on over-the-air software updates in place of releasing a yearly design update,
. Although the Model 3 already has a fairly simple interior, Tesla is shifting toward an even more simplified design to help cut production costs and to incentivize new buyers with the upgraded look.
This will be the first time in the Model 3’s nearly-six-year history that its design has been refreshed, and reports say Tesla is aiming to begin production of the vehicle next year. Tesla plans to produce the refreshed Model 3 at its Gigafactories in Shanghai and Fremont, starting with Giga Shanghai in the third quarter of 2023. It’s unclear from the sources when production would begin at Tesla’s Fremont plant.
According to the original report, Tesla is simplifying the Model 3’s design by cutting the number of components used and by making the interior less complex overall. Simultaneously, the automaker plans to double down on features that are well-liked by customers, such as the center touchscreen. “Over and over, we found parts that are not needed. They were put in there just in case or by mistake. We eliminated so many parts from a car that did nothing,” Elon Musk said during an interview with Baron Capital at a conference hosted by the firm last month.
The news comes amidst increasing competition in auto markets worldwide, as legacy automakers and startups begin releasing their first few
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