Elon Musk had to be convinced to renew Tesla's efforts of building a $25,000 car. It may end up looking like the Cybertruck.
A $25,000 car could significantly undercut the cost of Tesla's other, far more expensive offerings. But getting costs down to make it all worthwhile could prove extremely difficult. For one, the Model 3 wasMusk's real focus, however, appears to be a robotaxi. The billionaire told Isaacson that he still believes that robotaxis will eventually make the personal vehicle obsolete.
"There is no amount that we could possibly build that will be enough," he told the biographer, referring to a cheap, high-volume robotaxi. "Someday we want to be at 20 million a year." So the CEO is pushing ahead, and wants the robotaxi to be a "no mirrors, no pedals, no steering wheel" living room on wheels, per Isaacson.immense difficulties"Let me be clear," Musk said, per Isaacson. "This vehicle must be designed as a clean robotaxi. We're going to take that risk. It's my fault if it f--ks up. But we are not going to design some sort of amphibian frog that's a halfway car. We are all in on autonomy.
Reading between the lines, we're not holding our breath about a $25,000 Tesla showing up at the dealership any time soon.
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