Tesla's sales in Australia experienced a significant dip in 2024, marking the first time the company has seen a year-on-year decline in global deliveries.
Tesla couldn’t recover in the final month of 2024 to reverse a year-long sales decline, ending the year with less than 40,000 deliveries to Australian customers. According to data published by the Electric Vehicle Council (EVC), Tesla delivered 3593 vehicles to Australian customers in December, representing a 63.9 per cent increase on the same month a year prior.
It was a rare win for the electric vehicle (EV) specialist, which recorded a decline in deliveries across nine of the year’s 12 months. By the end of the year, Tesla delivered 38,347 vehicles in Australia, a 16.9 per cent drop on its 2023 figure, where the brand experienced huge growth in the local market. 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The decline was largely driven by the Tesla Model Y, traditionally the brand’s volume seller. After experiencing high demand in 2023 – which led to it being Australia’s most popular vehicle among private buyers – deliveries of the Model Y fell by 26.1 per cent in 2024 to 21,253 examples. Meanwhile, the Model 3 sedan’s sales dropped by just 1.5 per cent to 17,094 examples, however it received a comprehensive update at the end of 2023. Earlier this year, Tesla heavily discounted both the Model Y and Model 3 in Australia by thousands of dollars, however it appears this did not spur on sales of the two vehicles to reach previous heights. An update to the Model Y – codenamed Juniper – is expected in 2025, though it remains to be seen whether it’ll bring a sales increase or merely soften the blow. The decrease in deliveries isn’t exclusive to Australia, with Tesla reporting earlier this morning that it had sold 1.1 per cent fewer vehicles globally in 2024 compared to 2023. In total, it delivered 1,789,226 EVs worldwide last year, down on the record figure of 1,808,581 12 months prior, and representing the first time in the brand’s history its annual figure has decline
TESLA SALES AUSTRALIA ELECTRIC VEHICLES MARKET DECLINE
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