Tesla wanted the game, but it didn't want to pay.
creator Sam Barlow recently revealed on Twitter that Tesla once approached him about adding the game to its library of in-car games. The deal never happened, though, because Tesla didn't want to pay for it with anything but"exposure."
Tesla's cars are notable for a few things, including catching fire, causing accidents, and being a literal game platform. And a reasonably powerful one, too, that's apparently capable of playing relatively new, demanding games like. But like other platforms, getting games onto it requires a license with the creator, which is where Barlow's story comes into play..
The idea of exposure in this context is that creators will forgo money in favor of bringing their work to a larger audience, and thus a larger pool of potential paying customers, than they'd otherwise reach. It's basically a way for someone to get free work, and generally not considered a good idea: The Oatmeal did a famous
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