Texas's favorite store is the cultiest of America's cult grocery stores
, and reaping the financial rewards of doing so; H-E-B’s more than 340 stores span several concepts, each of which appeals to a specific Lone Star State community or sensibility.
Franklin, and the like — to make sure that their version would pass muster. To Irvin and her team’s credit, the food I tried at a True Texas Barbecue inside a San Antonio H-E-B was pretty good — the sausage was appropriately snappy and well-spiced, the char on the brisket was just right, and even the turkey tasted impressively juicy. There are now 10 True Texas Barbecue locations spread across the state.
You can also grab a Big Red, the bubble gum-flavored soda that was invented in Waco and is taken as a matter of fact to be the ideal counterpart to a smoky barbacoa taco. When an H-E-B employee found out that I had never even heard of Big Red, despite growing up less than 100 miles away from its birthplace, they immediately filled a large cup with the frighteningly red soda, and made me try it with the barbacoa taco — the combo was at first cloying, then pleasantly salty.
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