This fragrance is a tribute to her Latinx roots. 'Fragrance was a part of my mother and grandmother's lives, it was a part of getting ready, part of making themselves beautiful and special occasions.' J. Lo shares.
But this fragrance represents more than that to Lopez; it's also a tribute to her Latinx roots."I remember my mom having her Avon perfumes all over the place... my grandmother's house, her little powder that had a little puff and a Flamenco woman on it," she says."Fragrance was a part of their lives, it was a part of getting ready, part of making themselves beautiful and special occasions." For Lopez, those familiar scents especially take her back.
J.Lo's upbringing is undoubtably woven throughout her scents, she says, but this latest one taps into her success in a new way. She says that she was at dinner with Warren Buffett, the 89-year-old businessman, when the name for this fragrance dawned on her."He told me something that really resonated with me," Lopez says."He said, 'a brand is a promise.
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