Why the 10 busiest shopping days at stores now matter more to stores than shoppers:
survey that concluded that this year, for the first time, consumers plan to spend more online than in stores.
Americans will still go to the malls and the big boxes like Walmart and Target and Best Buy in large numbers on Black Friday because it’s the thing you do on the day after Thanksgiving. But more of the shoppers in the malls this year will be checking out items to buy later online, or browsing, dining, or going to the movies, rather than filling up shopping bags.
“If you compare prior years of predictions to what actually played out in the market we have a very very high accuracy rate,” Petersen said.
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