YouTubers still got much of the buzz from fans, even though TikTok has exploded in popularity in recent years.
The stand was sponsored by Jazwares, the company behind collectible stuffed animals Squishmallows. Four days into the conference, attendees lined up at the entrance to get a shot at taking home a toddler-sized stuffed critter. Several told me they waited more than four hours in line for the human claw machine.
Attendees who were turned away told me that they were fans of MrBeast and excited to see him in person, but they were also really eager to hear more about YouTube’s algorithm. I obtained a recording of the event, which didn’t share any information that wasn’t already publicly available, other than MrBeast’s own opinion that short-form video is here to stay.
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