We talk with the director about making EVs look cool on screen, and the challenges of shooting a commercial within the MCU.
They [Marvel Studios] are super secretive. At my first day when on, the head of security sat me down. He says,"I'm going to check your Instagram every day. I'm going to check your Facebook every day. I'm going to check your tags." He's like,"If I see anything ..." I'm like,"I don't care that much. I'm not posting." But yeah, they're super secretive, man.
It's all about stacking the shots and building the speed. This last one [with Lexus] was tough because not only did we have a silent car, but we also shot it in a big underground garage. That car's so fast and the floor is so slippery that we could only go certain speeds without crashing it. So there's a lot of tricks of using the camera to give it more power or show off those maneuvers and stuff. It's a little bit in the sound design, a little bit in where you shoot that car.
The recharge is what you're always worried about. I'm like,"If I push it too far and we run out ..." But these new EVs, it's like just shooting a gas car. It's 300 miles of range or whatever. You're not going to drive 300 miles in a shoot.
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